CASE STUDY
QUALITY BLACKTOPPING
THE PROOF OF OUR WORK IS IN OUR NAME
Quality Blacktopping has been in Cincinnati for over sixty years. From the largest commercial lots to the smallest of driveways., they offer services to tear out, replace, and install asphalt as well as maintenance and lining.
Problem
Quality Blacktopping wanted to shift its focus to increasing commercial projects – away from residential driveways. Furthermore, it wanted to keep its community engaged and informed of the company’s success.
Strategy
- Digital Advertising/Paid Search Ads:
- Google and Bing
- Prospecting Display Ads
- Niche Targeting
- Email Drip Campaign
Results
- Record Number of Commercial Projects
- 31% Email Open Rate (72% above industry benchmark)
- 302 Requests for Quote
- ~150,000 Impressions
- ~2,600 Clicks
How we did it.
Analytic Expertise
Our analysis and recommendations give Quality Blacktopping a wealth of data to which they never previously had access. Our analysis and recommendations allow the business to make better strategic decisions and drive greater revenue.
Our analysis and recommendations give Quality Blacktopping a wealth of data to which they never previously had access. Our analysis and recommendations allow the business to make better strategic decisions and drive greater revenue.
Collaboration
Our work with Quality Blacktopping revolves around the key principles of open communication, respect, and dedication. We are passionate about digital marketing, and Quality is passionate about its work and community. We need Quality’s knowledge and insights just as much as they need our expertise in the digital space.
Our work with Quality Blacktopping revolves around the key principles of open communication, respect, and dedication. We are passionate about digital marketing, and Quality is passionate about its work and community. We need Quality’s knowledge and insights just as much as they need our expertise in the digital space.
Confidence
Quality Blacktopping trusts us to carry out its digital marketing campaigns day in and day out. With this confidence, the business can shift its time and energy to doing what it does best.
Quality Blacktopping trusts us to carry out its digital marketing campaigns day in and day out. With this confidence, the business can shift its time and energy to doing what it does best.
