SEO stands for Search Engine Optimization. This involves improving your website to strengthen your relationship with search engines. If the search engine views your website as strong, it will show your site higher up in the search results. This increases your organic traffic–which is free!
We approach search engine rankings first with strengthening your site health. Whether it is a full website rebuild or minor tweaks, we bring your site to good health. Next, we work on SEO, involving research and planning to drive organic, free traffic to your site. Finally, we use paid advertising to target your ideal customer and convert more users.
PPC stands for Pay Per Click. This is a type of digital advertising that puts your business in front of your ideal customer and you only pay if the user clicks on your ad.
We have the experience and skills to grow your following and engagement across social media platforms, being as involved as you want us to be. We create social content calendars to schedule posts and stay consistent, do hashtag research to boost impressions, and write engaging captions that prompts the viewer to act. Whether it is assisting you through running your page or getting full access to create/schedule posts for you, we will strategically drive engagements and grow your business.