Q&A with a


Exploring the world of digital marketing can be daunting. Let us help knock out some of the most common questions.

SEO stands for Search Engine Optimization. This involves improving your website to strengthen your relationship with search engines. If the search engine views your website as strong, it will show your site higher up in the search results. This increases your organic traffic–which is free!

Organic traffic is free traffic. This is when users come across your website through unpaid avenues. You do not pay when a user clicks onto your site.
We use unique KPI’s (Key Performance Indicators) for each client which align with their business goals. These KPI’s can be: website traffic, form submissions, leads, purchases, cost per acquisition, etc.

We approach search engine rankings first with strengthening your site health. Whether it is a full website rebuild or minor tweaks, we bring your site to good health. Next, we work on SEO, involving research and planning to drive organic, free traffic to your site. Finally, we use paid advertising to target your ideal customer and convert more users.

PPC stands for Pay Per Click. This is a type of digital advertising that puts your business in front of your ideal customer and you only pay if the user clicks on your ad.

No worries! We will work with you to construct a marketing strategy and plan – after we perform a site audit and industry analysis for your business.
We do a full competitor analysis that will include their top performing site pages, strong keywords driving their traffic, as well as their search engine rankings. We will find opportunities for your business to rank ahead of theirs and bid accordingly on the most competitive keywords.
We use a variety of targeting techniques that can hone in on a specific location (geotargeting), group of interests, purchase intent, how users have interacted with your business, job titles, and more.
We have expertise and specialize in display, video, search, and shopping ads. Display ads use imagery on various display networks of millions of websites. Search ads use text within search engines. Video ads present crafted video content. And, Shopping ads present the products on your website to users who are searching with buyer’s intent.
Remarketing is a targeting technique that sends ads to users who have visited your website in the past. These users are more likely to convert. The ads re-introduce your brand/product and serve as a reminder.
Every day of the week is a different advertising landscape. Our team monitors your ads closely every day to ensure your ad spend is optimized. We stay alert for any changes and make adjustments accordingly.

We have the experience and skills to grow your following and engagement across social media platforms, being as involved as you want us to be. We create social content calendars to schedule posts and stay consistent, do hashtag research to boost impressions, and write engaging captions that prompts the viewer to act. Whether it is assisting you through running your page or getting full access to create/schedule posts for you, we will strategically drive engagements and grow your business.

244 Jefferson St | Lexington, KY 40508 | 859.414.6433