Social Media

Marketing

Social Media Marketing:
Organic Management & Paid Advertising

Social media can help your business stay visible, build trust, reach new audiences, and support measurable growth — but not every social media strategy works the same way.

At Newman Digital Strategies, we help businesses use social media in two ways: organic social media management and paid social advertising. Organic social focuses on content, consistency, brand presence, and engagement. Paid social focuses on targeted advertising campaigns across platforms like Meta, LinkedIn, Pinterest, and TikTok.

Contact us to learn more about how Newman Digital Strategies can further your social media presence whether your goal is to grow locally or nationally.

TAKE YOUR SOCIAL
TO ANOTHER LEVEL

Whether you need a more consistent social presence, a stronger paid advertising strategy, or both, we can help you choose the right approach.

Organic Social Media

For businesses that need a more consistent, strategic, and professional social media presence.
Organic social media management includes content planning, post creation, publishing support, brand voice, content calendars, engagement guidance, and performance reporting. This service helps your business stay active, communicate clearly, and build trust with your audience over time.
Best for businesses that want to improve consistency, strengthen brand visibility, share updates, promote services, and maintain a more polished social presence.
Learn about organic social media management.

Paid Social Advertising

For businesses that want to reach targeted audiences through paid campaigns on social media platforms.
Paid social advertising includes campaign strategy, audience targeting, ad copywriting, creative testing, budget management, retargeting, tracking, reporting, and ongoing optimization across platforms like Meta, LinkedIn, Pinterest, and TikTok.
Best for businesses that want to increase awareness, drive website traffic, generate leads, promote offers, support ecommerce sales, or retarget people who have already interacted with their brand.
Learn about paid social advertising.

Do You Need Organic Social, Paid Social, or Both?

Organic social media is often the right starting point if your business needs to look more active, consistent, and credible online. It helps support brand awareness, trust, and ongoing communication with your audience.

Paid social advertising is usually the better fit when you want to reach new audiences, promote a specific offer, drive traffic, generate leads, or measure campaign performance more directly.

Many businesses benefit from using both together. Organic social gives your brand a consistent presence, while paid social helps amplify the right messages to the right audiences.

Not sure which approach makes the most sense?

We can help you evaluate your goals, audience, budget, and current social media presence so you can choose the right next step.

What Our Clients Say.

"Newman Digital has been a lifesaver for our small business...The whole team was easy to work with and they are intuitive about our vision, values, and voice. Also, they are just very decent human beings! We instantly felt like they 'got us.' Newman helped us put our best foot forward in our digital presence and we’ve seen the return ten-fold as new and returning customers have found us online. Highly recommend!"

We’ve had an incredible experience working with Newman Digital Strategies! Their team is exceptionally responsive, knowledgeable, and genuinely committed to helping us succeed. From the start, they’ve provided thoughtful guidance on digital advertising strategy, ensuring every campaign is optimized and performing at its best.
I've worked with many agencies throughout my career and I have had many different experiences, and Newman Digital Strategies totally feels like a true extension of our team. This team is the real deal!

"Working with NDS has been one of the best decisions I have ever made. The world of digital advertising seemed so overwhelming before I had their help. Not only are they extremely knowledgeable in their field, but they also understand what is most important to us as a brand. They treat our business like it's their own, and I always have peace of mind knowing they are on top of any opportunities/issues that arise. Thank you NDS!"

“It was a seamless ramp-up working with the team at Newman Digital Strategies. They really understand digital marketing and work masterfully at collaborating with clients to create actionable strategies that poise an organization for growth. They're fun to work with and if you need a killer Friday afternoon playlist, ask them to share."

"Newman Digital Strategies feels less like an agency and more like a true partner. They’re proactive, responsive, and genuinely invested in our success. They simplified digital marketing for us and delivered real, consistent results."