CASE STUDY
SIKICH
SERVICES TO STRENGTHEN YOUR BUSINESS
Sikich LLP is a global company specializing in technology-enabled professional services. Sikich offers a formula of professional services uniquely crafted to address your business’s challenges and opportunities.
Problem
A lag in conversions as digital advertising strategy, corporate communication, and agency education grew stale.
Strategy
- Optimize digital advertising:
- Google Search, Google Display, Youtube, Bing & Linkedin
- Daily analysis to determine when and where to push and pull budget from each platform and campaign.
Results
- Increased Bing conversions by 93.5%
- Increased LinkedIn conversions by 370%
- Increased all KPIs while decreasing CPC.
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Overall YoY Advertising Performance
- 8.2M+ Ad Impressions ▲ 72.3%
- 45K+ Clicks ▲ 57.8%
- 465 Conversions ▲ 13.7%
- Cost per Click ▼ 14.4%
How we did it.
Analytic Expertise
Our analysis and recommendations give Sikich actionable data that drives qualified lead generation. Additionally, both the quality and quantity of leads has increased due to data driven actions.
Our analysis and recommendations give Sikich actionable data that drives qualified lead generation. Additionally, both the quality and quantity of leads has increased due to data driven actions.
Collaboration
Our collaboration with Sikich revolves around the key principles of open communication, respect, and dedication. We are passionate about digital marketing, and Sikich is passionate about its work.
Our collaboration with Sikich revolves around the key principles of open communication, respect, and dedication. We are passionate about digital marketing, and Sikich is passionate about its work.
Confidence
Sikich trusts Newman Digital Strategies to execute its digital marketing campaigns day in and day out. With this confidence, Sikich can shift its focus and energy to other strategic areas.
