Introduction
We know what you’re thinking.
Really? Facebook? That’s still a thing?
And the answer is yes. Facebook and Instagram Ads are still one of the best tools for building awareness and mind share for businesses across the globe. However, the strategies involved in paid social advertising have evolved significantly over the years. And what used to work wonders has changed drastically.
What Works Now
Short-form video content.
Native, authentic ads that feel (or are) user generated.
Strong hooks that grab your audience’s attention in the first 3 seconds of viewing.
Best Use Cases
Brand awareness campaigns.
Retargeting website visitors.
Visual service-based businesses.
Combining with PPC
Google captures demand, Facebook creates it. Utilizing both platforms together creates a more full funnel approach, opening your business up to a wider audience, while nurturing and following them all the way to consideration and conversion.
Newman Digital Strategies helps Kentucky businesses run paid social campaigns that convert.