Redesigning your website can be exciting, until your rankings disappear in the process.
How can you get the website of your dreams while avoiding a complete rankings disaster? Here’s how:
1) Don’t Change URLs Without a Plan
Use 301 redirects.
2) Keep High-Performing Pages
Don’t delete traffic-generating pages.
3) Copy Over Metadata
Titles, descriptions, and headers matter.
4) Maintain (or Improve) Content Depth
Don’t “design away” your SEO value.
5) Fix Broken Links
Scan and correct before you launch.
6) Make Sure It’s Mobile-Friendly
Google indexes mobile-first, so make sure you’re not too desktop-focused.
7) Optimize Site Speed
Fast sites rank and convert better than their slower competitors.
8) Update Your XML Sitemap
Submit to Search Console.
9) Reconnect Analytics + Tracking
Don’t lose valuable conversion data and insights.
10) Monitor Rankings After Launch
Keep a close eye on indexing and errors.
Want a Redesign That Improves SEO?
At Newman Digital Strategies, we build websites designed to catch the eye, while ranking and converting. We can work with you on your website relaunch SEO checklist.