Local SEO Checklist: 12 Things Every Small Business Should Do This Year

Local SEO helps you show up for the kinds of qualified searches you should be showing up for in your service area. Searches like:

  • “best [service] near me”
  • “[service] in [city]”
  • “top-rated [business type]”

So, how do you ensure you’re actually showing up when people Google those queries? We’ve put together a Local SEO checklist to help you get started.

  1. Claim and Optimize Your Google Business Profile
  2. Make Your NAP Info Consistent Everywhere
  3. Add Location Keywords to Key Pages
  4. Build Dedicated Service Pages
  5. Add a Contact Page That Helps Actual Humans
  6. Embed a Google Map (If Applicable)
  7. Get More Reviews (and Actually Respond to Them)
  8. Add Local Schema Markup
  9. Create City / Service Area Pages
  10. Publish Localized Blog Content Relevant to Your Area
  11. Make Sure Your Website Works Great on Mobile
  12. Track Calls, Form Submissions & Direction Clicks

Want Help With Local SEO?

At Newman Digital Strategies, we help small businesses turn local search into consistent leads.