Introduction
If your ads aren’t generating leads, there’s probably a reason.
Here are the most common issues marketers find when PPC campaigns stop working effectively.
Common Signs
- High clicks, no leads
- High CPC
- Low CTR
- Irrelevant traffic
- Low conversion rate
- Budget draining quickly
- No tracking
How to Fix It
There are a few simple fixes that can go a long way in getting your marketing campaigns back on track.
Align ads with landing pages. When your ad and landing page don’t align, users lose trust and leave. Ads may catch attention and lead to a landing page view, but a poorly designed page can just as easily lead a potential customer to abandon their pursuit.
Refine your targeting. Your targeting may be too broad…or too specific. Pay attention to the actual demographics interacting and engaging with your content, and utilize that information to hone in on the right individuals.
Improve offers. A good ad can do a lot. It can’t make an unattractive offer more appealing. Often, a bad, or poorly thought out, offer can be a huge hurdle for your potential customers.
Track conversions. If you don’t know when/if consumers are converting, you can’t be sure your ads are working. Likewise, by tracking conversions, platforms and their algorithms can more accurately tailor ad delivery to those taking the actions you most want them to.
Newman Digital Strategies helps Kentucky businesses fix marketing and advertising performance issues.