Choosing between Google Ads and Facebook/Instagram (Meta) Ads isn’t about picking one over the other. They’re apples and oranges, and it’s impossible to compare the two. Instead, you should work to understand how each platform fits into your greater business strategy.
Google Ads: High Intent
Google Ads captures users who are actively searching for keywords or topics relevant to your business or goals. These users are nearer to the bottom of the marketing funnel, and closer to making a decision, which often leads to higher conversion rates.
Facebook and Instagram Ads: Demand Creation
Facebook and Instagram introduce your brand to new audiences and help build mind share. These platforms are ideal for expanding awareness and nurturing leads through the evaluation and consideration stage of the marketing funnel.
Cost Differences
Google Ads typically costs more but provides stronger intent. Facebook and Instagram Ads often have lower costs but require more nurturing and creative attention. Both serve different purposes, but work together to move consumers through the funnel.
Full Funnel Strategy
Choosing one platform over the other will lead to a lopsided marketing strategy and a marketing funnel that isn’t fully formed. The most effective marketing campaigns utilize multiple platforms and ad types to create and capture demand.
What Works in Kentucky
Local businesses benefit from combining search and social to stay competitive.
At Newman Digital Strategies, we help businesses across Kentucky turn paid media into predictable growth. If you’re ready to improve performance, let’s talk.