Scaling ads is where most businesses struggle most. Growth requires more than increasing budget, it requires strategy. And good strategy doesn’t always mean blowing up your spend.
Beyond DIY Advertising
Most businesses start by testing ads themselves, but quickly hit performance limits. They use the simple features rolled out by platforms like Facebook. These advertising platforms want as many people to advertise as possible, so they make it easy to spend your money, and spend it quickly. What they don’t tell you is that optimal performance is difficult, and not many can achieve it using those simple, straightforward features.
What Agencies Do Differently
Agencies use data, testing, and experience to improve campaigns in ways most business owners can’t on their own. Marketing companies know the ins and outs of the platforms, using advanced features, strategies, and learnings to capitalize on opportunities and turn weaknesses into strengths.
They focus on efficiency and optimization, not just spending. An agency’s goal is to spend funds as effectively as possible, not as quickly as possible.
Expertise Matters – Especially Local Expertise
A local marketing agency, in Kentucky for example, has a much better understanding of local markets, seasonality, regional psychographics and customer behavior than a cookie-cutter agency across the country.
Having this knowledge allows for more effective, tailor made campaigns.
Scaling the Right Way
Scaling requires maintaining performance while increasing reach. That is not an easy task. As you reach further, you oftentimes reach into a colder, less familiar audience. This can make effective engagement more difficult, as these individuals are less familiar with your brand and offerings.
To effectively scale, there needs to be continuous optimization and testing. Marketing agencies are often in a much better position to test skillfully, as they have the knowledge and learnings of past testing behind every decision they make. This allows them to bypass strategies they know to be dead ends, in favor of more adeptly thought out tests.
At Newman Digital Strategies, we help businesses across Kentucky turn paid media into predictable growth. If you’re ready to improve performance, let’s talk.